AI startup signing deals, gaining buzz with ethical attribution business model
Illustration: Allie Carl/Axios
A handful of major news and music companies have agreed to license their content to ProRata.ai, a generative AI startup that claims it can accurately attribute and share revenues with content owners from AI chatbot subscriptions.
Media partners—including Financial Times, Axel Springer, The Atlantic, Fortune and Universal Music Group—hope ProRata.ai's business model will pave the way for a new AI economy that honors the value of premium content. ProRata.ai has raised a $25 million Series A fundraising round from Mayfield, Revolution Ventures, Prime Movers Lab and Idealab Studio, a tech incubator run by longtime tech entrepreneur Bill Gross.